Privacy Policy

Last Updated: February 2026

This Privacy Policy explains how Synema, LLC (“Synema,” “we,” “us,” or “our”) collects, uses, processes, and shares information when you access or use our websites, applications, and services (collectively, the “Services”).

Synema provides a video production collaboration, media management, and AI-powered content analysis platform.

If you do not agree with this Privacy Policy, you should not use the Services.

Questions may be directed to support@synema.co.

1. SCOPE & GLOBAL APPLICABILITY

This Privacy Policy applies globally. Synema complies with applicable data protection laws, including U.S. state privacy laws (such as the CCPA/CPRA), the GDPR and UK GDPR, Canadian privacy laws, and other applicable international frameworks.

Where local law provides additional rights or requirements, those apply in addition to this Policy.

2. DATA ROLES

Depending on the context:

Synema acts as a data controller with respect to account information, billing data, and platform usage data.
Synema acts as a data processor with respect to Customer Content, processing such content on behalf of users in accordance with the Services and the Terms of Service.

3. INFORMATION WE COLLECT

3.1 Information You Provide
We collect information you voluntarily provide, including:

Name, email address, phone number
Company name and job title
Account credentials and authentication information
Billing and payment details (processed by third-party payment providers)
Communications with Synema (support requests, feedback, emails)

3.2 Customer Content

When you use the Services, you may upload or generate content, including:

Video, audio, and images
Transcripts, captions, scripts, and text
Project files, timelines, and metadata
Comments, annotations, and collaborative input

This content (“Customer Content”) may include personal information relating to you or third parties. You are responsible for ensuring you have the legal right to upload, process, and use such content.

3.3 Automatically Collected Information

We automatically collect certain technical and usage information, including:

IP address and device identifiers
Browser type and operating system
Usage logs, feature interactions, and timestamps
Performance, diagnostic, and error data

3.4 Derived and Analytical Data
Synema generates data derived from Customer Content and platform usage, including transcripts, tags, embeddings, summaries, classifications, analytics, and system intelligence (“Derived Data”). Derived Data may not directly identify individuals but may be informed by Customer Content.

4. HOW WE USE INFORMATION

We use information to:

Provide, operate, and maintain the Services
Enable collaboration and media workflows
Perform AI-powered analysis, automation, and content intelligence
Develop, train, and improve models and features
Ensure security, prevent abuse, and enforce our Terms of Service
Communicate with users about the Services
Comply with legal and regulatory obligations

5. AI & AUTOMATED PROCESSING

Synema uses automated systems, including artificial intelligence and machine-learning models, as a core component of the Services.

AI-driven processing may include:

Transcription and speech-to-text
Content tagging and classification
Identification and recognition of faces, voices, speakers, people, objects, products, logos, and other entities appearing in Customer Content
Story analysis and structuring
Content recommendations
Voice, script, or narrative generation
Workflow automation and optimization

Such identification and recognition is performed solely to enable creative, organizational, analytical, and workflow features within the Services and is not used for identity verification, authentication, advertising targeting, or law-enforcement purposes.

5.1 AI Training and Model Improvement

Synema may use Customer Content, Derived Data, and usage data to train, fine-tune, and improve its AI models and systems, including models used across customers and workspaces.

Where feasible, Synema applies safeguards such as aggregation, minimization, de-identification and, where possible, anonymization, as well as technical and organizational controls. However, Customer Content may contribute to improving Synema’s AI capabilities globally.

If you do not want your content used in this way, you should not use the Services.

5.2 Human Review
AI processing is automated by default. Limited human review may occur for system improvement, support requests, security investigations, or legal compliance.

6. BIOMETRIC, VOICE, AND VISUAL DATA

Customer Content may include voices, faces, or other visual or audio characteristics. Synema does not use such data for identity verification or biometric identification. Any analysis of voice or visual features is performed solely to deliver functional features within the Services (such as transcription, tagging, story analysis, and user-initiated search and organization of content), as well as to improve the Services over time as described in this Policy.

7. LEGAL BASES FOR PROCESSING

Depending on jurisdiction, Synema processes personal information based on one or more of the following legal bases:

Performance of a contract

Legitimate business interests (including product improvement, AI development, and security)
Consent, where required
Compliance with legal obligations
Protection of vital interests in limited circumstances

8. DATA SHARING

Synema does not sell personal information.
We may share information with:
Cloud hosting and storage providers
AI and machine-learning service providers
Payment processors
Authentication providers
Analytics and monitoring services
Professional advisors
Government or regulatory authorities, when legally required
All service providers are subject to contractual confidentiality and security obligations.

9. THIRD-PARTY INTEGRATIONS

The Services may integrate with third-party services selected by users (such as cloud storage, authentication providers, or external tools). When users connect third-party services, Synema may access and process information from those services solely to provide the requested functionality. Synema is not responsible for the privacy practices of third-party services.

10. STORAGE ARCHITECTURE

Customer Content may be stored across distributed systems, including cloud-based and hybrid storage infrastructure, and may be replicated for performance, redundancy, backup, and disaster recovery purposes.

11. INTERNATIONAL DATA TRANSFERS

Synema operates globally. Information may be transferred to and processed in jurisdictions outside your own, including the United States. Where required, Synema relies on appropriate transfer mechanisms and safeguards.

12. DATA RETENTION

Information is retained for as long as necessary to provide the Services and fulfill the purposes described in this Policy.
Following account termination, Customer Content will be deleted or anonymized within a commercially reasonable period, subject to retention required for backups, security, legal compliance, audit, or dispute resolution.

13. SECURITY & LOGGING

Synema implements reasonable administrative, technical, and organizational safeguards to protect information. We may retain logs and records of system activity, access, and processing for security, compliance, abuse prevention, and service integrity purposes.

No system is completely secure, and use of the Services involves inherent risk.

14. MERGERS, ACQUISITIONS, AND STRATEGIC TRANSACTIONS

We may share or transfer information, including personal information and Customer Content, in connection with or during negotiations of any merger, acquisition, reorganization, sale of assets, financing, partnership, or similar transaction. Any transferred information will remain subject to protections consistent with this Privacy Policy.

15. YOUR PRIVACY RIGHTS

Depending on your location, you may have rights to access, correct, delete, restrict, or object to processing of your personal information, as well as rights to data portability and withdrawal of consent where applicable.
Requests may be submitted to privacy@synema.co, subject to identity verification.

16. COOKIES & TRACKING

Synema uses cookies and similar technologies for authentication, analytics, security, and performance. You may control cookies through browser settings, though some features may not function properly without them.

17. CHILDREN

The Services are not intended for individuals under the age of 13 (or the minimum age required by applicable law). Synema does not knowingly collect personal information from children.

18. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically. Material changes will be communicated through the Services or by other reasonable means.

19. CONTACT US

Synema, LLC
Email: support@synema.co
United States