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Is AI the future of Video?

How will generative AI will change the video production industry. Hint: It's probably not what you think.

OpenAI's launch of ChatGPT last year represents a new era for content generation. A slew of generative video applications have recently emerged that are almost certainly going to impact the video production industry to a similar degree, but likely in very different ways.

The Smell Test

Large language models such as ChatGPT have proven surprisingly capable of mimicking the way human's write. Although we've witnessed skepticism about just how effective LLMs are in terms of accuracy, few doubt their capabilities when it comes to style, relevance and other creative parameters. LLMs are seemingly passing the smell test, and this will only get better with time as more data are added to the models and bugs are ID'd and addressed.

When it comes to video, generative AI will may have a harder time passing the smell test, but we're already seeing some believable and useful implementations of AI-based video content:

What does this mean for the future of traditional recorded video content?

As tools like HeyGen advance in their generative capabiities,

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